“They have done everything for us from planning, strategy, activation, more boots on the ground when we do different activation. I don’t think you find the sophistication they operate with at any other boutique. Even though they are smaller, they are capable of doing anything from a consulting perspective that the bigger guys can do, if not more.”


Vice President and Chief, Global Sports Marketing & Business Development
Hospital for Special Surgery


Excel supports the #1 orthopedic hospital in the U.S. across all aspects of sponsorship strategy, planning, activation, implementation, event management, and measurement. Excel’s focus is driving preference by elevating the hospital’s prestige through associations with blue-chip properties. Excel developed and maintains a comprehensive sponsorship marketing strategy for HSS—addressing targets, property evaluation, selection, activation, and measurement.


Activation & Implementation

Excel helps activate HSS’s portfolio of 20+ sports partnerships, including official hospital of USA Basketball, UFC, New York Giants, New York Mets, New York Knicks, Brooklyn Nets, New York Red Bulls, New York Road Runners, and numerous other teams, colleges, and organizations. Excel helps activate the partnerships, including branding and signage assets, event management, media outreach, content generation, athlete patient video testimonials, athlete hospital visits, social media, and more. As one example, Excel assists in the planning and execution of HSS’s sponsorship of the TCS New York City Marathon, where HSS hosts free classes at the Marathon Pavilion and Expo, leads dynamic warm-ups at the race start line, and hosts a recovery zone for runners at the race finish line and on Marathon Monday. Through this series of programming we interact directly with more than 2,500 domestic and international runners.



Content Marketing

Excel assisted HSS in developing a program with USA Today Sports and General Electric to tell the “back in the game” story of one of the highest-profile NBA stars, Carmelo Anthony. The documentary-style video series incorporated footage from Carmelo’s injury, his road to recovery, training to return to the game, and the success of once again playing for the Knicks. The video series featured multiple HSS doctors, which provided valuable exposure for HSS’s top physicians. The video campaign premiered concurrent with the start of the 2016-17 NBA season, earning 3.8MM+ views and 8MM+ impressions on USATODAY.com/sports, and 170K+ views on Carmelo Anthony’s Facebook page.


For more info about our brand marketing services: 646-454-5926