LifeVantage enlisted Excel to help evaluate its multi-year partnership as the jersey front sponsor of Real Salt Lake (MLS). We leveraged our extensive soccer and sponsorship insights to provide LifeVantage with a recap and analysis of their existing RSL partnership and more importantly, a dramatically different go-forward recommendation. Excel created a robust, integrated activation plan for the RSL season, introducing new digital, social, onsite, broadcast, and employee engagement tactics that had never before been considered. The new “Gain an Edge” positioning featured the right intersection of LifeVantage product benefits and the ways the RSL team prepares to win on the field. The “Gain an Edge” theme was integrated across a video content series highlighting players, media advertising, stadium signage, fan engagement, onsite activation, and consumer sweepstakes. Excel also created an overall measurement approach, and the research strongly indicates that the new activation campaign drove product sales.

 

 

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