“The team at Excel seamlessly integrated with our teams at Porsche while working across multiple markets and adhering to our strict brand guidelines. Excel also has a great balance of professionalism and entrepreneurial spirit; we have worked together to find countless proactive solutions to a variety of topics. Further, Excel leverages their extensive expertise in Sports Marketing to add value to our existing activations that drive results for Porsche.”
Vice President, Area East
Porsche Cars North America
Excel developed Porsche’s Area East sponsorship portfolio, which includes the New York Mets and The Ivy League/Penn Athletics. As part of an overall activation plan that strategically targeted the Mets high net worth clientele, Excel helped Porsche become the presenting sponsor of Citi Field’s Suite Level and Porsche Grille. At both locations, the Mets’ affluent fans engage with the Porsche brand through experiential kiosks, vehicle displays, Porsche merchandise and sweepstakes offers where fans have the chance to experience a weekend lease of a Porsche. In addition, Excel secured prominent signage throughout Citi Field that provides significant brand exposure in-stadium and during broadcasts.
In Area West, Excel brought sponsorship back to the region by surveying the landscape and ultimately negotiating Porsche to become the “Official Luxury Vehicle of LAFC”. The new MLS club in Los Angeles has proven to be a perfect partner for the brand with its state-of-the-art stadium, on-field success and high net worth fanbase. As part of the sponsorship, Porsche is the presenting sponsor of Banc of California Stadium’s Directors Box and VIP Valet, which are the entrance and seating area for ownership, VIP, Corporate clients and special guests. This partnership provides Porsche the opportunity to interact with prospective customers, showcase the latest vehicles and technology while aligning with a trendsetting team.
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