“The team at Excel seamlessly integrated with our teams at Porsche while working across multiple markets and adhering to our strict brand guidelines. Excel also has a great balance of professionalism and entrepreneurial spirit; we have worked together to find countless proactive solutions to a variety of topics. Further, Excel leverages their extensive expertise in Sports Marketing to add value to our existing activations that drive results for Porsche.”

 

JACOB HARB
Vice President, Area East
Porsche Cars North America

 

Porsche was looking to create regional golf tournaments at exclusive, prestigious courses that aligned with the Porsche brand and its clients. Excel leveraged our unique relationships, access, and influence in golf to secure events for Porsche at distinguished clubs like Merion (Philadelphia), The Country Club (Boston), Riviera (Los Angeles), and Olympic Club (San Francisco). Additionally, Excel recommended proprietary events that allowed Porsche to control 100% of the branding environment, messaging, and overall experience. To date, Porsche hosted more than 950 guests at 12 Porsche Golf Cup regional events, providing a consistent experience across multiple markets and serving as an outstanding platform for Porsche dealers to enhance relationships with existing owners and new prospects. The regional Porsche Golf Cup tournaments function as qualifying events that ladder up to a National Finals program.

 

For more information about our hospitality and event services please call 646-454-5913