Excel supports Supercuts with overall strategy and developing popular new campaigns at both the national and local franchise level. For Supercuts’ first postseason as an MLB sponsor, Excel created and implemented a compelling campaign tied to Supercuts’ overall corporate positioning—“Ready to Go.” Excel created and spearheaded production of two national TV spots featuring Astros pitcher Justin Verlander and Yankees shortstop Didi Gregorius, each showing how their unique rituals help them feel “Ready to Go.” The national TV spots were supplemented with a prominent six-part digital and social content series on MLB.com highlighting additional MLB player rituals and furthering the connection that Supercuts is the brand that helps consumers feel “Ready to Go.” The campaign resonated with baseball fans and was picked up organically across social media and in sports programming such as ESPN’s “Pardon the Interruption.”

 

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