The Charlotte Hornets were looking for their first ever jersey patch sponsor, and within six months of signing on to lead the search, Excel had secured a multi-year, eight-figure deal thanks to diligent prospecting and creative selling.

Of the 30 NBA teams that were in the market seeking a jersey sponsor, Excel identified the Hornets as presenting a unique proposition of not only working with a historic franchise, but also with a premium apparel provider, Jordan Brand, and one of the most iconic players of all time, Michael Jordan.

Charlotte-based proved to be the best fit, striking the right balance as a partner that possessed both regional relevance, with an emotional tie to the team, and national prominence, with potential customers in NBA cities across the country.