Big Noise Live partnered with Excel Properties to create a viable sponsorship strategy for the inaugural FYG U Music + Tech Festival. FYG U is a free, on-campus festival for college students featuring artist performances, esports tournament, panels with music industry experts, career mentors, and activities centered around music and technology that encourage students to celebrate their passions.

Through Excel Properties comprehensive sales and advisory approach, FYG U added Amazon Prime Student as the festival’s first ever presenting partner. Prime Student brought multiple experiences centered around music, gaming, tech, and education for students to enjoy throughout the festival. Prime Student offered college students the best of shopping and entertainment from Amazon for 50% off the regular cost of Prime membership. At the festival, Prime Student members had the opportunity to gain VIP access to the Prime Student lounge as well as a VIP viewing area of the stage. At the event, students enjoyed the latest Amazon Original series and movies at the Prime Video space and learned about Amazon Web Services’ cloud computing and machine learning services through the AWS Educate program.