MLS Partners With Avant on fan affinity credit card program
MLS and financial technology company Avant will launch the league’s first co-branded credit card under a new multiyear partnership. The MLS Forward Credit Card powered by Avant will offer cardholders a range of MLS-related benefits, including access to ticket pre-sales, express entry to select events and merchandise. Users of the card also will earn points for purchases in certain categories, including MLS-related items, which can be redeemed for cash back, tickets to MLS matches and gift cards for MLS merchandise. Avant will be able to offer licensed credit card designs for 21 MLS clubs in the U.S. Avant also becomes a presenting sponsor of MLS matches on Univision networks during the second half of the current MLS regular season. Excel Sports Management’s Properties division sourced and supported negotiations between Avant and MLS.