Excel’s Properties division is trusted by world-class sports teams, leagues and rightsholders to forge meaningful alliances with global brands.

Our team of experienced sales professionals and strategic marketers leverages a portfolio of blue-chip relationships and unparalleled in-house creative services to deliver industry-defining partnerships.

Services: On-Uniform Branding, Naming Rights, Marquee Partnerships

Foundation Building Materials (FBM) became the team’s inaugural patch partner, making their first significant investment in sports and strategically capitalizing on the opportunity’s unique local relevance with global reach. With FBM having locations in almost every MLB market, the Angels were able to create a national B2B platform for them to leverage new business opportunities and acquire new customers.

Prior to the 2022-23 NHL season, Rapid7 became the first-ever jersey patch partner of the Boston Bruins. Through an integrated B2B platform, they have elevated their brand awareness by capitalizing on the national reach of the patch to their target audience (CISOs). Rapid7 also utilized the Bruins ecosystem by partnering with Delaware North (DNC) to host an annual Cyber Summit at TD Garden, driving new business, engaging prospects, and connecting with partners across DNC.

In 2021, Q2 Holdings Inc., one of Austin’s fastest-growing companies, saw the opportunity to partner with Austin FC to reinforce its commitment to its employees, top talent, and keeping Austin special. Austin FC and Q2 came together to develop the ‘Dream Starter’ Competition, an annual competition that recognizes local entrepreneurs from underrepresented groups whose ingenuity and vision enrich the whole Austin community. During this time, Excel also secured Captain Morgan (Diego North America) as one of the Founding Partners of Austin FC to provide first-class hospitality and experiences within a branded club space.

In 2022, GEODIS and Nashville SC announced a ground-breaking naming rights partnership with the newest and largest soccer-specific stadium in the United States and Canada. GEODIS leveraged a Suite Level entitlement to host business executives and employees. They also created multiple community programs to bring soccer to a local underserved community.

HCLTech, a leading global technology company, became the Official Cornerstone Partner of MetLife Stadium and the Official Digital Transformation Partner of the New York Jets and Giants. Their Cornerstone position is used as a hub for business development purposes and as a showcase for their stadium tech integration. They continue to serve as a key innovator and thought leader throughout this partnership, reimagining the fan experience for all visitors.

Avant and MLS announced a multi-year partnership designed to leverage intellectual property and create co-branded club-specific credit cards. Through this platform Avant continues to grow its customer base, while providing exclusive benefits for cardholders. Additionally, they have had an impactful brand presence and extensive consumer engagement strategy surrounding the MLS All-Star Game.

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