Branding associated with Justin Rose’s headwear and apparel generated a Global QI Media Value total of $4,070,061 during the final round of the 2013 U.S. Open. TaylorMade, which is present on Rose’s headwear, produced 89% of total QI Media Value. While TaylorMade produced 73% of the 173 exposures generated by Rose’s headwear and left shirt sleeve, TaylorMade captured 88% of the total duration of exposure.